Pau Romaní
About

Hi, I am Pau Romaní

Full-stack software and web developer based in Barcelona. I combine web development, SEO, automation and CRM so technology works for your business, not the other way round.

Based inBarcelona
Freelance since2021
LanguagesES · CA · EN
Who I am

A little beyond the code

From an early age my curiosity for technology led me to explore and experiment with computers. That passion keeps me up to date and turns into creative, efficient solutions in every project.

Beyond the digital world, football, both as a player and as a coach, taught me the importance of strategy and adaptability. Chess shaped my strategic thinking, and music and good cinema bring aesthetic judgement to my work. All of it defines how I face every challenge: with method, judgement and passion.

What I am good at

Three fields where I move well

Full-stack development

JavaScript with React and Node.js, PHP, Python and SQL. I build everything from corporate websites to desktop applications and internal dashboards.

CRM ecosystem

I work daily with HubSpot and Salesforce: workflows, API integrations and custom extensions that expand the CRM.

Artificial Intelligence

AI applied to real projects, both in the cloud and running locally, including model fine-tuning. That is how DirectorAI was born.

Career

Experience

Jan 2021 · Present

Freelance web developer

Self-employed · Spain

I build corporate websites and custom applications with WordPress and custom code, applying technical SEO to improve rankings and performance.

Sep 2024 · Present

Lead Developer

Vexco Solutions · Sabadell

I lead the development department and the technical team, with a strong focus on the HubSpot ecosystem: custom extensions with React and Node.js, workflows and automation. I also develop on Salesforce with Apex and Lightning Web Components, and build API integrations with WordPress, PrestaShop and Holded.

Feb 2025 · Present

DirectorAI, own product

SaaS

Desktop application for Windows and macOS that automates the creation of web directories, using the Gemini and OpenAI APIs and publishing straight to WordPress.

Tools

Tech stack

CRM & CMS

HubSpotSalesforceWordPressWooCommerce

Languages

JavaScriptReactNode.jsApexLWCPHPPythonSQLJava

Web & integrations

HTML5 & CSS3REST APISOAPWebhooks

Artificial intelligence

OpenAIGeminiOpenRouterOllamaLM Studiollama.cppFine-tuning
CatalanNative
SpanishNative
EnglishAdvanced
FrenchBasic
Shall we talk?

Shall we build something together?

Tell me what you need and I will propose the most efficient way to get there.

Message me on WhatsApp